Facebook rolls out new features

Facebook on Wednesday launched several new features, including one that makes it easier for its 500 million members to separate online friendships into groups and another that lets them archive personal information posted on the website.

The new groups feature began rolling out Wednesday and will spread to the company's entire user base "relatively quickly," according to Facebook.

"We're not being hyperbolic when we say (groups) is going to be a fundamental shift in how people use Facebook," company CEO Mark Zuckenberg said during a press conference that was his first public appearance since last Friday's opening of The Social Network, the blockbuster movie tracing Facebook's origins.

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